Examine how YouTube has become a powerful space that afford new ways to consume, create and share music, information, education, etc. Elaborate with relevant example.

YouTube is a free video hosting website based on San Bruno, California, United States. YouTube allows members to store and serve video content for free. YouTube members can post their own video for free and the visitors can share YouTube videos on a variety of web platforms such as Facebook, website, and many more by using a link or by embedding HTML code. YouTube itself founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Before they founded YouTube, they are PayPal employees. Chad Hurley had studied design at Indiana University of Pennsylvania. On the other hand Steve Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign.

Nowadays, YouTube becomes the second largest search engine in the world. YouTube itself has already transformed from only ordinary free video sharing website to search engines via the website or also know as an internal search engine because only search in YouTube itself not in another website just link Google.com or Ask.com. YouTube transfer the way Netizen searching information. Netizen means a combination of two words Networking and Citizen means citizen in the networking world. YouTube allowed the members to share anything in video format, but not related to ethnicity, religion, race, and inter-group relations to avoid conflicts. Many YouTube members are also known as YouTubers post video about hair do tutorial, make up tutorial, cooking tutorial, and other do it yourself tutorial even tutorial about how to sew.

On the same way many Youtubers posts about education information Such as post about how the universe builds, about the history of a country and many things. Youtubers also post about their talent. Such post when they are singing or anything. Some of Youtuber has also become real singer. For the example is Justin Bieber, firstly he posts a video about his voice, then many people like, comment and sharing about his video then he become real singer and succeed.

On the other hand, many artists like Taylor swift and Zedd promote their latest music on YouTube. Zedd promote their new single featuring Selena Gomez also on YouTube. Commonly the artists made their official account on YouTube. Not only artists, but also production house and even television channel also post their latest programs and event on YouTube. This is how and why YouTube becomes a powerful space. Because everything can find on YouTube, free to post and YouTube also easy to operate.

References

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Ohmyall.com, (2015). [online] Available at: http://ohmyall.com/wp-content/uploads/2015/04/SP-15.jpg [Accessed 10 May 2015].

Patri, N. (2015). Pass with Flying Colours: DO YOU THINK YOU TUBE IS A POWERFUL TOOL IN TODAY'S SOCIETY?. [online] Passwithflyingcolours.blogspot.com. Available at: http://passwithflyingcolours.blogspot.com/2012/03/do-you-think-you-tube-is-powerful-tool.html [Accessed 10 May 2015].

Rainwater, B. (2015). Is YouTube Really the Second Largest Search Engine?. [online] Paceco.com. Available at: http://www.paceco.com/youtube-search-engine-myth/ [Accessed 10 May 2015].

Social Media Today, (2013). The Second Largest Search Engine [INFOGRAPHIC]. [online] Available at: http://www.socialmediatoday.com/content/second-largest-search-engine-infographic [Accessed 10 May 2015].

YouTube, (2015). DIY-Basic Sewing Tutorial: The Basic Top. [online] Available at: https://www.youtube.com/watch?v=mVk618EVF0Y [Accessed 10 May 2015].

YouTube, (2015). With You - Chris Brown Cover - Justin singing. [online] Available at: https://www.youtube.com/watch?v=eQOFRZ1wNLw [Accessed 10 May 2015].