Animation is moving image. Animation also known as cartoon. Long time ago animation made from collection of picture, image and illustration that take in slow motion picture. But as time goes by animation made rapidly progress. The moving of the movement look smoother and smoother. Nowadays, cartoon not look at of age limit. Not only children like watching cartoon but also the adults. Both of them watching cartoon with many reason and one of the reason is to get entertain. However, animation take contribution in business and economic of creative media industry today. Business and economic, they are related to each other. Nowadays, there are many animation company. one of the biggest animation company is Walt Disney.
In business side, animation potentially high selling power and one of the profitable industry and promising. This happen because animation are increasingly rapidly in demand and of course this is become a distinct advantage in business class, because they can sell in higher price and also earn more profit. Because of that, many companies competing to produce unique animation to sell to the public. Just same like movie, if the animation was success they will produce the another one that related to the animation character. Such as the merchandise, toy, t-shirt, poster, sticker, action figure and many more. Even some of animation can produces in advance such as make the movie that related to that. Such as Japanese cartoon, Naruto, animation about ninja story.
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| Japanesse animation: Naruto |
First Naruto appear in comic book format, because many people like Naruto, then the animation series come. After that because the successful of the series, they made the movie. Or if the animation is the series animation it will make the movie. Some of them also turn into the comic book. Then because of the successful, it will makes opportunities for another business such as create the merchandise about it. Thus, animation become very promising business in creative media industry. Naruto also have their own game in playstation and pc game.
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| Naruto shipuden: Ultimate Ninja storm |
On the other hand, animation also take contribution in economic side. Animation can increase the economic side because the animation is quite high sales. This is happen because animation open link to another business. So, it will make economic profit increase. The economic growth because the animation it self also sell the merchandise. So, people who like that animation can buy the merchandise. For the example the cars. It is animation story about the racing car. When the film launch they also launch the merchandise such as the toys dolls and t-shirt. Then the film was successed and the merchandise was also sold out at the same time. Few years after that they make the sequel.
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| The cars merchandise |
However, in the end animation take contribution in business and economic of creative media industry today and become demand in the society. because economic and business become symbioses mutualism and cannot divide by each other.
References:
Animationconfabulation.files.wordpress.com, (2015). [online] Available at: https://animationconfabulation.files.wordpress.com/2013/03/cropped-animation-confabulation-header2.png [Accessed 16 Apr. 2015].
Denslow.com, (2015). What is animation?. [online] Available at: http://www.denslow.com/articles/whatis.html [Accessed 20 Apr. 2015].
Disneystore.com, (2015). Cars | Disney Store. [online] Available at: http://www.disneystore.com/cars/mn/1000012/ [Accessed 16 Apr. 2015].
Narutoultimateninja.net, (2015). [online] Available at: http://narutoultimateninja.net/pics/naruto-games.gif [Accessed 16 Apr. 2015].
YouTube, (2015). Cars Trailer. [online] Available at: https://www.youtube.com/watch?v=WGByijP0Leo [Accessed 16 Apr. 2015].
